Previously just seen as a quick stop-off for commuters (due to the great train links and Victoria Coach Station); the area is undergoing an enormous transformation. Fashion giants such as Burberry, Dolce & Gabbana as well as Jimmy Choo have moved into SW1 (always a sign that somewhere’s set to become ‘cool’) and property developers Land Securities has also been investing into this up-and-coming part of town – we’ve written in the past about this here.
Now, Victoria’s set to be pushed into the super league – foodies everywhere will be salivating in delight – with Nova, Victoria, a new food quarter; bringing culinary delights along with it. This is another vision of Land Securities; a collaboration between four of Europe’s most innovative architectural firms – they include: Benson + Forsyth, Flanagan Lawrence, Lynch Architects and PLP Architecture. The development will host five landmark buildings with a perfectly landscaped public space that will display art and a new restaurant area. A staggering 18 new eateries are set to open here next year, and seven of these have already been named.
They include: Michelin-starred icon of British cooking Jason Atherton’s Italian dining concept. He’s been behind a few ventures in the city; this latest one cements his position as one of London’s most prominent chefs. There are also ‘The Stoke House’ and ‘The Juice Well’ – creative restaurateur Will Ricker – who’s behind La Bodega Negra – is behind these. The former will be a traditional American barbecue, with The Juice Well offering cold-pressed juice and superfood-smoothie venture.
Then there’s ‘Bone Daddies’; this is a small restaurant group that includes outposts in Soho and Kensington and is set to open its third ‘ramen’ – or Japanese noodle bar – here. The Victoria branch will serve up Osaka-style okonomiyaki (or savoury pancakes) with its noodles and filled buns. The restaurant will cover two-floors, so it’s set to be pretty large.
Adam White, the man behind brasseries ‘The Riding House Café’, ‘Village East’ and gastro-pub ‘The Garrison’; and all-day dining area and upstairs bar are planned for Nova Victoria.
Then there’s D&D London – you may not have heard of this name – but you’ll likely have heard of or even visited eateries such as ‘Bluebird’ and ‘Skylon’. Anyway, they’ll be a two-floor, 10,000 square feet concept with a restaurant, café, bar and even a shop!
And the list wouldn’t be complete without a food shopping experience! Sourced Market is the final name to be confirmed for Nova, Victoria; the market opened its first store at St Pancras International in 2009, and this is the company’s third venture selling fresh, traditional British produce with all-day dining nearby.
Victoria can no longer be categorised in the ‘central, yet boring’ category. Although it was always a very convenient place to live in, there was something lacking – namely character and entertainment. However, this is changing and properties here are becoming increasingly sought-after. It’s not the first time this district has been regenerated: in the 1850s, Victoria Street was built, with a new terminus at its head for the growing railway network. With Buckingham Palace and Westminster just close by, Victoria became known for being situated at the heart of the establishment. This is fast changing.