Notting Hill is one more recent example; W11 used to be more ‘edgy’ and somewhat less salubrious in the mid-late 20th century. However, now it’s highly-sought after by the international elite, who are keen to snap up its stucco-fronted villas. There are many more similar tales of areas being gentrified; but it seems that now it’s time for Victoria to bask in the spotlight. Previously, Victoria has generally been known for its convenient commuter links and its great location rather than its entertainment and shopping facilities. But this is all changing as we speak; the area’s fast becoming a vibrant, bustling hub, with luxury brands such as Tom Ford, Jimmy Choo, Burberry and Armani setting up shop here.
It’s not just all about fashion (darling). Victoria’s increasingly becoming a cultural hub, with St James’ Theatre, The Curzon Cinema and Phillips Gallery all located in the area. There are also top brands such as Rolls Royce, John Lewis, Google and The Bill and Belinda Gates Foundation, that have all chosen to make Victoria home. This is because commercial space is cheaper than nearby; but there are still good transport links.
This spurt in growth in popularity in Victoria is helped by leading British commercial property company Land Securities, which is committed to its long-term development and growth; the aim is to make the area a distinct destination and to bring exciting new brands and restaurants to the area. We’ve already written about Nova, Victoria and why it’s set to attract foodies to the SW1 postcode.
The Nova Building
Sales Prices From £710.000
This is why we think that investors should look into acquiring one of the 170 fabulous apartments at The Nova Building. Set to be complete in 2016, Nova’s 5.5 island-acre site is directly opposite Victoria station. Initially it hosted more than 400,000 square feet of 1960s offices; as well as 60 apartments, a hotel and old retail/restaurant units. Land Securities as a whole plans over two million square feet of redevelopment in Victoria, and Nova will be pinnacle.
The development really is game-changing, with 193,000 square feet of contemporary luxury apartments, high profile retails, cafes and restaurants, along with 16,000 square feet of community space. There will be five buildings in a landscaped public space, close to Victoria mainline station. Indeed, it’s been predicted that Nova’s completion will create over 5,000 new jobs, with three quarters of these for local people, and residents creating a net benefit of £4.2 million per year to the London economy.
The apartments offer 24-hour concierge service, a residents’ lounge, nearby commercial and retail including shops, bars, cinemas and even a gym. There are also gorgeous rooftop gardens which offer access to Buckingham Palace’s beautiful view. The bold contemporary feel is the end result of a collaboration between notable architecture practices such as PLP Architecture, Benson & Forsyth and Lych Architects.
As quality residential property in prime London has been outstripping commercial values, Land Securities is keen to deliver top-end residential property in Victoria. Experts have predicted that there will be price growth of 22.7% over the next five years in prime London, and with Victoria’s evolution into a top-notch residential destination; you could do worse than snap up a property in this part of town. After all, it borders high-value areas like Belgravia and Westminster, overlooks Buckingham Palace and is close to the lush green of St James’s Park. Of course there are the famously good transport links, making Victoria an extremely appealing place in which to live.
Make sure that you contact us for more information; after all: nothing of quite this scale and potential has been delivered in this part of the West End. The Nova Building will be a stunningly engineered statement building amid the splendidness of Westminster and apartments here would be a perfect home or investment for those looking to find the best London has to offer in SW1.