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The Tower, an Overview
Thrusting up from a surprisingly unassuming footprint next to the St George’s Wharf development, the Tower at One St George’s Wharf pierces the skyline like a Modernist’s Freudian dream. Its elegant, cylindrical shape strangely beguiling and reassuring, compared to the jarring, angular structures that result from the current crop of Architect’s utopian fantasies.
Ranging from well designed, spacious studio apartments through to suites taking up an entire floor, The Tower, (as One St George’s Wharf has already fondly been abbreviated,) has firmly established itself within the Londoners psyche.
However, the desirability of this development and the investment potential is very real and represents the realisation of a long term plan to regenerate an area that frankly up until recently was more likely to feature in ones nightmares than ones erotic imaginings! With development of the area happening all around yet The Tower firmly taking pride of place as a central beacon of that regeneration purchasers have been queuing up for apartments in The Tower.
A History of The Tower
The Tower built in 2014 has no history as such. But, any man who has ever dreamed of being James Bond, or any woman who fantasised about being a Bond girl might find themselves thinking that they have seen this building before.
You haven’t.
But at night this illuminated shaft casts a silhouette reminiscent of 1970’s skylines when skyscrapers luxury and James Bond all went hand in hand.
Put The Tower amongst the hotels of Hyde Park or the skyscrapers of New York and it appeals subliminally because of its very familiarity. Tower residents are most likely to have stayed in some of the world’s most glamourous hotels and now The Tower takes that five star luxury and makes it all yours. With leisure facilities including; an infinity pool and private cinema room, alongside the state of the art gym and business lounge, The Tower caters for residents whose businesses take them from continent to continent rather than city to out-of-town industrial park. The 24 hour concierge and on management staff know that residents expect the best service wherever they travel and now The Tower brings that service to your home too.
In short if Bond were to seek a London bachelor pad The Tower is where he would lay his head among other things…
The Tower is an uber-modern, yet retro-glam edifice appealing to Chic Sheikhs, American Ivy Leaguers, Euro Sophisticates, Arty Asians and maybe Megalomaniac Bond Villains as well.
In short: anyone who is living the dream.
Living & Investing In The Tower
From its very concept apartments in The Tower were selling off-plan with intelligent investors recognising that London is firmly established as the haven for savvy investment, world class facilities and serious fun. The Tower literally epitomises this as it rises up over London indicative of the continuing growth of London.
Designed by Broadway Maylan Architects, The Tower is perhaps surprisingly a 50 storey tribute to environmental sustainability. With its own wind turbine providing energy for the communal lighting and triple glazing minimising heat-loss while maximising energy efficiency. The Tower adheres to the rich man’s adage; look after the pennies and the pounds will look after themselves.
The circular form ensures a large external wall to interior ratio, surely an estate agent’s wet dream of being able to say you literally get more view for your money! And what a view it is, taking in the best that London has to offer from the Houses of Parliament, Battersea Power Station and Chelsea Harbour as a cityscape with views from the higher level storey’s taking you beyond the centre with views to Hampstead Heath, Richmond and Wimbledon Common.
The interiors themselves are no less than stunning, their simple, refined tastefulness acting as a backdrop to be furnished with the most alternative artists, superb sculptures and jaw-dropping gewgaws.
The Tower & Beyond
Residents of the Tower have a global outlook and so while the local amenities of supermarkets, chemists and public transport will be appreciated, (even the glitterati occasionally run out of milk on Sundays). It is the vast span of London that Tower residents can see from their balconies that make up their playground.
One could go one about how near London’s most sought after nightspots are and how proximity to London’s best restaurants is no more than a short cab ride away, but to be honest, by the time you read this, those dazzling nightspots will be waning.
Truth is, The Tower attracts buyers who set the pace.
Wherever you choose to be that evening, will be the place to be. Writers like me will only be reporting second-hand where the buzz is and by the time it is in print, The Tower residents will have moved on to the next coolest hotspot. Is it no wonder that walking around The Tower finding the pedestrian entrance seems to be impossible? The Tower knows that most of its occupants will arrive by black cab, or town limo.
Entry is gained only by those who ought to be on the red carpet. For the rest of us an imaginary red rope tells us that we are persona non-grata.
The Tower
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- The Tower, night view
- The Tower & St Georges Wharf
- Visitor's Lounge
- Business Lounge
- Private Cinema
- Swimming Pool
- Residents Gym
The Tower